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You can write to me at [email protected]

If you want to get noticed, be interesting. If you want to be heard, be clear.
If you want to win hearts, come from the heart.

 

Hi! I’m Arijit Banerjee

User-experience Expert  |  Marketing-technology Strategist  |  Entrepreneur
Career Highlights
Resume

About Me

I am an award-winning user-experience and marketing-technology professional with a proven track record of business leadership.

As an international user experience and marketing expert with over 18 years of experience in both corporate and agency settings, I have helped many brands increase their market share and brand equity. I have served as a marketing leader and trusted counsel to upper management, providing strategic guidance in the areas of product development, digital design, and marketing.

Awards

Gold at Communicator Awards 2017 Client: Ascensus; Category: B2B Brochure
Silver at Summit Creative Awards 2017 Client: Ascensus; Category: B2B Brochure
Silver at Summit Creative Awards 2017 Client: Ascensus; Category: Flyer
Silver at Summit Creative Awards 2017 Client: Ascensus; Category: Microsite
Silver at Summit Creative Awards 2017 Client: Ascensus; Category: Display Advertising B2B
Silver at Summit Creative Awards 2017 Client: Ascensus; Category: Integrated Campaign B2C
Seven GDUSA Awards 2017 B2B and B2C projects
Four 2017 ASTRA Awards B2B and B2C projects

Gold at Communicator Awards 2016 Client: Ascensus; Category: B2B Brochure
Gold at Communicator Awards 2016 Client: Ascensus; Category: Overall Brochure Design
Silver at Communicator Awards 2016 Client: Ascensus; Category: Corporate Identity
Silver at Communicator Awards 2016 Client: Ascensus; Category: B2B Campaign
Silver at Summit Creative Awards 2016 Client: Ascensus; Category: B2B Brochure
Silver at Philadelphia ADDY awards 2009 Client: Siemens; Category: Video
Silver at Philadelphia ADDY awards 2009 Client: Siemens; Category: Video Special effects
Gold at HMR 2009 Client: Siemens; Category: Integrated campaign
Silver at HMR 2009 Client: Siemens; Category: Product Launch
Recipient of a record 20 advertising awards for the Daily Egyptian, the most won by anyone in the newspaper's almost 100-year history.

My Specialities

Marketing strategy

From big ideas to execution

User Experience

Balancing simplicity and novelty

Financial and healthcare marketing

Making the complex simple and approachable

Education

M.A., Media Management (Specialization > online media)
Southern Illinois University, USA, 2007
M.B.A., Communication Management Symbiosis Institute of Mass Communication, India, 2001
B.E., Electronics Nagpur University, India, 1999

Skills & abilities

Management & Leadership
Marketing Communication
User Experience
Strategy
Financial Marketing
Digital Marketing
Multicultural Advertising

Work Experience

2017 - Present Marketing/Content Consultant
2012 - 2017 Director, Marketing and Communications Ascensus
2011 - Present Co-founder - Partner Consumer51 LLC
2016 - Present Partner Mirketa Inc.
2012 Co-founder - Advisor TapShop Inc
2010 Senior Copywriter Lincoln Financial Group
2007 Senior Copywriter Mangos Advertising
2006 Creative Consultant - Senior Copywriter Multiple Companies
2004 Brand Strategist - Creative Director Daily Egyptian Newspaper
2002 Senior Account Executive - Senior Copywriter Grey Worldwide India
2001 Account Executive DDB India
Portfolio
Testimonials

17+ years of experence

 
I had the pleasure of working with Ari during my time at Ascensus. He had quickly become the most influential manager, mentor, and teammate of my career. He consistently pushes boundaries of the Ascensus status quo, looks for innovation at every opportunity, and seeks to help make the Marketing Department a direct revenue generator.
Kristopher Danna Designer, Ascensus
Arijit is a highly conceptual thinker. While at Mangos he worked on campaigns that, to this day, are some of our favorites. He's able to think big, while still managing all of the details. The fact that he's not daunted by complex products is also a huge help. Plus, he's just such a nice guy!
Joanne deMenna Sr. VP/Director of Strategy at Mangos
I hesitate to say I was a professor and Arijit was a student because I learned so much from him. He amazed me with his creativity. No other graduate assistant has ever impressed me with such a complete sense of business. Arijit makes advertising have an impact, and he can generate revenue beyond traditional advertising methods. If I had my own company, I would hire him -- if I could afford him. No doubt in my mind that somebody out there should be paying him big bucks. He's brilliant.
Anita Barrett Visiting Assistant Professor for Online Journalism at Southern Illinois University
Arijit is an outstanding writer with a gift for strategy. His grasp of the financial industry is truly impressive, and his knowledge of marketing qualifies him for a leadership role. Apart from that, he's a great coworker. He keeps a positive attitude and a sense of humor about everything. It was my pleasure to work with him at Lincoln Financial Group.
Peter Crowell Author/Content Writer
Arijit has always been my Mr. Miyagi figure. In fact, if I didn't know for sure that Pat Morita was dead, I would suspect he was Mr. Miyagi in disguise. (Though I suppose some sort reincarnation / transfiguration thing is possible.) I've never seen him with an idea that doesn't hit dead on. His writing is made of Yamasaki carbon steel. He's also a terrific creative manager and thoughtful and generous mentor. Polishing his classic car collection would be a better educational investment than college. But even if I wasn't going to learn anything by doing it, I'd still do it.
Louis Wittig Associate Creative Director / Writer at Grey
Ari is creative, strategic and competent—everything you’d expect from a marketing pro. He also has an excellent sense of humor and a knack for coming up with the perfect analogy to help creative teams face even the toughest challenges. If I could bring him into every brainstorming session, I would!
Sarah McSpiritt Senior Marketing Manager, Lincoln Financial Group
Arijit has great understanding of design, branding and the creative process necessary to produce an awesome web presence. His crisp, detailed designs were an asset to the team. I greatly enjoyed working with Arijit.
John Lauck VP Engineering/Co-founder at Roadtrippers
Arijit is the quintessential triple-threat when it comes to his advertising and creative abilities. Not only is he an incredible creative talent, he also possesses a very rare combination of both technical and strategic skills. He is solution-oriented and "spot on" when it comes to meeting his clients' advertising needs. Arijit is a true professional, a real pleasure to work with and someone I would highly recommend to build an effective advertising arsenal!"
Kari Corrill Owner | River City Door
Ari is a rare employee, indeed. Possessed of both a creative and business-oriented mind, Ari always delivered what was asked for and more; and even more rare - with a very positive attitude. A terrific writer, very collaborative, and always engaged, you cannot go wrong by bringing him on to your team. I recommend him highly to anyone looking for a goal-oriented, talented, affable team player.
Terry Buchanan Gormley General Partner/Publisher, New Castle Weekly

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Arijit Banerjee - Creative Director, UX Expert and Financial Marketing

​​Contact for consulting and speaking engagements.