Élysées

Élysées handbags are created to celebrate a simple feminine beauty that balances luxury with every day utility. Their creative director came to us looking to create a brand identity that felt classic and timeless for Thai women between the ages of twenty-five and forty. These women have disposable income for luxury goods and like to shop for fashion on social media, building relationships through their purchases. We helped Élysées choose a name and establish a visual brand identity to convey a sense of timeless European luxury. The new brand direction was tested and validated on Facebook prior to launch, with prototyped bags selling out pre-production. Over two years later, the brand continues to steal market share in the Thai market from larger and more established players such as Coach and Michael Kors.