The foundation behind the judgment.

Ari’s career began in advertising and developed through enterprise marketing, company building and portfolio operations. This selection brings together work previously featured in his creative portfolio.

Brand names describe historical experience, not current clients or endorsements. Explore the brand and sector experience that informs his current executive mandates.

Automotive · Video advertising

Lexus

Video advertising featured in Ari’s earlier creative portfolio. His advertising career at DDB and Grey established the consumer insight, brand thinking and creative judgment that inform his executive work today.

Consumer health · Print advertising

Band-Aid

A print campaign for waterproof Band-Aid products appeared in the original portfolio. It reflects the early advertising foundation of translating a practical product benefit into a clear consumer message.

B2B technology · Sales coaching

Emplay

The earlier portfolio included Emplay, a data-driven sales-coaching business. The category sits at the intersection of technology, sales effectiveness and commercial communication—areas that remain central to Ari’s growth advisory work.

Fashion · Handbags

Élysées

Élysées was represented in the original portfolio as a handbag brand combining luxury with everyday utility. Consumer brands form part of Ari’s experience alongside enterprise, technology and services businesses.

Education · Nepal

King’s College

The original portfolio included King’s College, a higher-education institution in Nepal. Education is one of the sectors represented across Ari’s brand and digital career.

Brand craft. Executive accountability.

Today, Ari brings that foundation to founder-led and investor-backed companies as a fractional CEO, fractional CMO and executive advisor. His operating experience includes two consecutive Inc. 5000 appearances for Consumer51, acquisitions, P&L leadership and multi-entity operations.

Explore the executive track record Read the executive résumé